Recently I got Tata Sky installed at my home and yes Television is a big distraction, its eating up more than 2 hours per day from my 24 hours. But, Of course I wanted it. :-)
The point here is not Tata Sky or the television, but the stuff I saw on the television last weekend. Browsing through the channels, I came across an advertisement by "Vodafone". And as a middleware and ESB enthusiast it just amazed me how well that campaign fits into our world of Information technology, where business are struggling to have the kind of setup Vodafone has shown. Have a look on the ad first...
The message is simple, this guy had a few instruments which he was able to play separately one by one in the village, but nobody noticed his talent. He might have been good at all the instruments individually, but all of those has lost their charm for the villagers. Finally he decided to revamp the whole idea and converted those instruments into a single set-up, which can be played together, result?? beautiful music came out of the set-up. Villagers started listening to the wonderful music and he got money for his living.
This advertisement finds a perfect analogy for the businesses running around the world. The GUY is the business user (or say business) who has to work on different processes (instruments) or say on multiple screens, (e.g. SAP, HRMs, Legacy Systems) on any ordinary day. It was becoming increasingly difficult for him to work on them separately and for his customers (Villagers) it was adding no value.
What he did was "Integration" i.e. integrated all the chunks (instruments) using some mechanism (middleware) and created a consolidated view (one single instrument) of all the processes which enabled him to attract the customers (Villagers). Basically he increased the efficiency of all the processes by putting them together in a single set-up.
Being a BPM & ESB consultant, I felt good. Definitely we are adding some value to our customers and even Vodafone says that :-)
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